Beliefs & Codes – LORE

Beliefs & Codes

Beliefs are what we hold true about the world we're building. Codes are how they're expressed. Everything else is what follows.

  1. Reality is not fixed.

Our scents are familiar but new. Our imagery is suggestively surreal. Our experiences are slightly bent. Our grammar is maybe broken.

  1. Luxury is an emotion, ambition.

Our fragrances are complex. Our world is elevated. Our materials are rich. Our voice is poetry. Our marketing is unmatched.

  1. Our story is not determined.

Our identity, gender, age is fluid. Our scent names aren’t overly specific. Our design suggests a state of change. We favor questions over statements?

  1. We are all invisibly connected.

Our values are collective. Our community is our main character. Our practices uphold the 9 million species who share our home.